August 18, 2008

Undercut on Good Food magazine

After coming back fresh from the ACP Connections conference and being told how important the Newsagency channel is to them, its disappointing to see magshop being able to sell a 12 month subscription of the new BBC Good Food magazine for just $39.95 with an additional free apron.

As somehow the 12 month subscription is only for 11 issues that makes it in total 89 cents under cost price(11x$4.95 being $54.45 and 75% of that being $40.84). I can't believe that they can be doing this without additional discounting from ACP.

How important are we meant to feel now?

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