Connections conference

I have just made it through most of the ACP connections conference held today in Melbourne and it has been pretty interesting.

The focus though of course is on retail agents. So how much benefit is there for a distribution agency?

If you are asking yourself that question then ask yourself these questions. What makes my sub-agents different to a retail newsagency and am I utilising my sub-agents as effectively as I can?

Our sub-agents in general offer popular impulse titles. The ability to purchase magazines with their lunch or snacks or shopping is a convenience, and a way for our sub-agents to increase their customers basket size. The convenience and additional service is what keeps their regulars coming back.

So though we don't have direct control over the display space, or a market for a broader range of niche titles if you have developed good relationships with your sub-agents then developing good promotional plans together of value to both sides should be achievable. The display set-ups and other tactics used by a retail newsagencys should be very helpful in creating attractive profitable displays in even the smallest deli's and snack bars. Its a must if you want to grow.