This last weekend two News Limited Newspapers had a promotion giving away for free the 'Spore Creature Creator' This program allows people to participate in advance to the very hyped game coming out in early September called Spore.
This is a great promotion. The creature creator was released worldwide in early June(except for Australia) for anywhere between $10 and $15 roughly depending on currency conversion rates for digital download. It generated huge buzz for the game, and the online network that allowed people to upload their own creations to date has almost 2.5 million creatures uploaded with over 800k users.
Details of the promotion can be read here
This is the sort of promotion that would actually generate the sort of buzz and increase in sales to warrant it, as opposed to the normal TV show promotional stuff we get in a free giveaway.
I don't know whether The Advertiser simply wasn't interested, got neglected or there wasn't enough stock or other drama, but it does seem pretty bad to me to get overlooked like this and miss what would have been a great promotion.
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