Go You Reds reminder

For all Agents with BP On the Runs remember to look out for the charging of the Go You Reds T-shirts on this weeks Advertiser accounts.

We had one site that sold out based on the supply allocations given to us in the stop press. The other three sites where lucky to sell 60% it looks like with one being under 50%.

Again I was disappointed by the way the promotion was handled. I know better results could have been achieved with Agent participation.

'GO YOU REDS' info better late than never?

Information is finally up on connect about the 'GO YOU REDS' BP On The Run promotion. They had a front page article on Wednesdays paper about it before they let the newsagents know.

I guess they think we don't need to know anything as the poor beleaguered area reps are dropping off all the stock, and picking up returns as well. The only thing we get lumbered with is the billing. As we aren't handling the stock at all we can't bill until the final figures appear on our account, so thats great for the cash flow.

Going to Adelaidenow there is nothing on the home page, sports page or soccer page about this promotion that I could see. There is a very poor advertisement at the bottom of page 3 in Friday's Advertiser that gives no information at all about where you can get the t-shirt. The promised list of all participating sites that was supposed to appear in Friday's paper hasn't.

This is the sort of promotion I would have featured on our website if we had had any forewarning.

Missed Opportunity - Spore creature creator promotion

This last weekend two News Limited Newspapers had a promotion giving away for free the 'Spore Creature Creator' This program allows people to participate in advance to the very hyped game coming out in early September called Spore.

This is a great promotion. The creature creator was released worldwide in early June(except for Australia) for anywhere between $10 and $15 roughly depending on currency conversion rates for digital download. It generated huge buzz for the game, and the online network that allowed people to upload their own creations to date has almost 2.5 million creatures uploaded with over 800k users.

Details of the promotion can be read here

This is the sort of promotion that would actually generate the sort of buzz and increase in sales to warrant it, as opposed to the normal TV show promotional stuff we get in a free giveaway.

I don't know whether The Advertiser simply wasn't interested, got neglected or there wasn't enough stock or other drama, but it does seem pretty bad to me to get overlooked like this and miss what would have been a great promotion.