July 30, 2008

Overdue agent collect customers and subscription offers

Everyone (in South Australia) should have seen the notice by now on Connect regarding agent collect customers directly being targeted by telemarketers. That in itself is a problem but additionally in the past it was enough for an agent to tell the Advertiser, once we received the on notice, that no this person has an overdue acount and should not receive the special. The main basis being that someone already late in their payments are even less likely to pay us once they start their account with another source.

The Advertiser has now determined that Agents need to advise them in advance of customers that are ineligible. Should agents fail to do so they will be obligated to deliver the subscription order. The deadline for the first lot of notifications is Friday August 1st.

Obviously only submitting one list is not the end of it on the agents side. This weeks good customer could be a bad one a few months down the track.

In order to save some telemarketing resources The Advertiser are again lumbering the agent with further administrative costs to secure basic control of our business.

Agents will now have to plan a schedule to keep The Advertiser up to date on overdue customers, simply so we can rule them out for subscription deals which undercut our prices and shrink our margins.

For NBS users whilst in the Home Delivery browser, going to task>customer reminders you can then produce a report based on your own parameters, either a set outstanding dollar value or days since last payment. This report should be good enough to give The Advertiser data this week before the deadline. On-going reporting is probably best done at account printing time, when in the summary report everyone with a brought forward balance should be deemed 'overdue'.

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