After coming back fresh from the ACP Connections conference and being told how important the Newsagency channel is to them, its disappointing to see magshop being able to sell a 12 month subscription of the new BBC Good Food magazine for just $39.95 with an additional free apron.
As somehow the 12 month subscription is only for 11 issues that makes it in total 89 cents under cost price(11x$4.95 being $54.45 and 75% of that being $40.84). I can't believe that they can be doing this without additional discounting from ACP.
How important are we meant to feel now?
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